CASE STUDY — SEO SYSTEM
Carina Șuteu: WordPress rebuild plus repeatable SEO/AEO tooling.
A wellness/therapy brand needed more than a prettier website. The work combined performance cleanup, technical SEO, content operations, structured data, and a custom MCP server that made optimization repeatable.
Signals
What this project proves.
Speed42 → 94
PageSpeed performance improvement.
Content29 posts
Optimized and structured for search intent.
ToolingMCP server
Custom TypeScript/Node SEO workflow.
OutputAEO/GEO
Schema and answer-engine readiness.
Challenge
The site needed performance, structure, and authority.
The previous WordPress setup made it hard for good content to rank and hard for the owner to maintain quality. Performance, duplicate content, metadata, schema, and internal structure all needed to improve together.
Approach
Treat SEO as a system, not a checklist.
The rebuild improved technical foundations, then turned optimization into a repeatable workflow. The custom MCP server helped analyze and structure content for SEO, AEO, and GEO patterns instead of relying on one-off manual edits.
Result
A faster, cleaner, more governable content engine.
PageSpeed moved from 42 to 94, 29 posts were optimized, and the site gained a more durable foundation for search visibility. The important part: the system makes future content easier to improve, not just the launch batch.
Stack
Tools and operating surface.
TypeScript
Node.js
Custom MCP server
Schema.org
SEO/AEO/GEO
Performance optimization
Content operations
build pattern
Need this kind of system in your own stack?
Bring the workflow and the constraints. I’ll map the smallest production system worth shipping.
Book a scoping call